I'm Nicole, the creative redhead behind Wild Ginger Creative. The name is a nod to my naturally red, wildly curly hair. I wouldn't call myself particularly wild (introvert here), but my hair has always had a mind of its own, and that same spirit shows up in the work I do.

Hi, I'm Nicole

brand & website designer for therapists and service-based businesses

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My path here wasn't exactly direct. I have a degree in art history and spent years working in museums, galleries, and marketing before I ever picked up a design tool. Once I found graphic design, I knew I was home, and I went on to complete a graphic design certification to build the skills to back it up.

Now, three years in, I help therapists and service-based small business owners build brands that actually feel like them. Not a template, not a trend. Something built specifically around who they are and who they're trying to reach.

The Story

Who I Work With

You trained to be a therapist. Not a designer. You spent years learning how to hold space for people, not how to pick fonts or figure out what makes a website actually convert.

That's where I come in. I handle the strategy, the research, and the hundred small decisions that go into a brand and a website, so you can put your energy back into your practice. And if you run a different kind of service-based business, the same idea applies. You trained for that, not this.

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How I Work

Every project starts with real research into your practice, your voice, and the people you want to reach, before a single font or color gets chosen. I get to know you first, not just your business. That personal connection is something my clients mention again and again, and it's the part of this work I care about most.

"Your process is umatched, and the reason is your personal connection"
-STEPHANIE (client)

A Little More About Me

When I'm not crafting logos or building websites, you'll find me tending my garden, camping in the mountains, or spending slow, sweet moments with my family here in Salt Lake City.

Ready to Build Something That Finally Feels Like You?

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